Inside Hook Writes of Meshika Custom Hat Brand Launch in Los Angeles – Meshika Hats

Inside Hook writes "LA’s hatmaker nonpareil launches his own brand"

Rueben Brody came to the Mar Vista neighborhood and visited the shop and observed master craftsman Alberto Hernandez working on a normal weekday. He observes"

"A boutique renaissance is blossoming on the stretch of Venice Boulevard that cuts through Mar Vista. Among the new denizens is Meshika, a small shop hawking pottery, women’s jewelry and hats so uniquely gender-neutral you can probably sneakily pick one out for yourself then gift it to your ladyfriend.

Inside, the hats hang on the wall like prizes from a hunt. One is olive green with an Aztec playing card protruding from the brim; another is peach-dyed rabbit pelt with rattlesnake patches and a heavy bronze nail wedged into the ribbon at the base.

There isn’t a register — just a station with potted plants and a sewing machine where the owner, Alberto Hernandez, sits stitching his next design. He’s tall and round-shouldered and speaks with the soft swagger of a hip-hop caballero.

A dog sleeps at his feet. His pet tortoise messes around in its cage on a desk, which is cluttered with an industrial steam iron for plying the stiff pelts that surround him. Artwork donated by friends adorns the walls: An Apache print. A Congolese straw hat. The skull of a cow. Vintage blocks from the 1940s and ‘50s are stacked on shelves overhead, which Hernandez uses to shape the domes of his hats, much as they did back when a good lid was as compulsory as a clean shirt and shined shoes."


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